stop eating your
own tail.
MNYTHX is a comms, brand personality and cx practice.
We break the expensive cycle of self-cannibalisation by aligning
your entire customer journey.
your symptoms
comms & brand personality
You paid £5 for that click, just to waste it on waffle. If your brand doesn’t have a distinct personality, you’re just renting attention, not building LTV. We tighten your narrative so every touchpoint justifies the spend.
customer experience
A new feature, or product range, or fancy new website cannot fix a fractured customer experience. It’s like putting lipstick on a pig, it still results in an ugly-post purchase journey and high churn. We’ll diagnose and resolve the fractures that leak the profit.
the MNYTHX method
We don’t sell open-ended retainers or quick fixes. We conduct a rigorous examination into your post-purchase architecture to identify where your customers, and profit, are escaping your ecosystem.
comms continuity
We audit every touchpoint, automated sequence and delivery notification to protect the relationship when friction occurs.
personality alignment
We cross-examine your marketing promises against the customer reality. If your voice is distinct in acquisition but generic post-purchase, the illusion breaks.
a fragmented customer journey is a crisis that is costing you money
cx structure
We map the psychological and operational friction points across the entire customer journey, pinpointing the hidden bottlenecks causing the churn.
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We review it all, your comms, your customer support, your systems and touchpoints to isolate where it’s all going wrong. Call it a deep-dive, or a mystery shop, or even intrusive. We call it essential.
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We construct a comprehensive map of the actual customer experience, contrasting your acquisition promises against the retention reality, looking at your business through the customer’s eyes when things go wrong.
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You receive a definitive, boardroom-ready report, that explicitly outlines the comms gaps to close, the personality guidelines to enforce, and the cx fixes required. It might not be pretty, but neither is lipstick on a pig. If a fix requires external technical specialisation, we’ll introduce you to the right experts to execute it.
stop buying traffic to fill a leaky bucket
behind the practice
I’m Duncan and I’ve spent nearly 25 years across loads of industries understanding cx through the lens of marketing and customer service, so I know what happens at both ends of the pipe. I’ve seen when it goes really wrong, when wrong decisions are made and what it leads to: brands burning through cash on the front end, while the back end journey is completely broken.
I’ve developed marketing campaign frameworks generating £30m from baseline, reworked brand personalities yielding a 133% & 25% increase in SMS and email revenue respectively, and an 8% lift in search ad CTR. As the e-commerce manager of an independent challenger brand, I grew the YOY revenue by 280% and headed off industry giants to secure the top spot on Trustpilot in the sector.
Digital marketing agencies are brilliant at getting you customers through the door, but it’s the continuation of the customer journey afterwards that is getting ignored. They are built to sell you more traffic, not plug your leaks.
I started MNYTHX to change that. I run this as a solo practice, so you get direct access to the person doing the work, not a junior account manager, no agency layers, just me & you fixing the problem.
Many thanks,
Duncs
let’s plug that leak
